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Rubber Association of Canada considers name change

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MISSISSAUGA, Ontario (March 3, 20145) — The board of directors of the Rubber Association of Canada (RAC) plans to meet early in March to discuss changing the group's name, according to the association's February e-Newsletter.

The proposed name change is part of the RAC's re-branding effort to better reflect the association's goals and membership, the e-Newsletter said.

A recent member survey, the association said, generally showed agreement among RAC members that including the word "tire" in the Mississauga-based association's name would more accurately reflect the scope of the association.

The board will have the final decision on whether the RAC's name should be changed, the e-Newsletter said. The association's re-branding efforts will be unveiled at its annual general meeting in June.

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Previous | Published August 31, 2015

With the subject of Chinese-sourced tire garnering so much attention, do consumers really care about where their tires come from? How many of your customers ask about the origin of tires they’re buying?

None
18%
(34 votes)
10%
26%
(49 votes)
11 to 20%
13%
(25 votes)
21 to 35%
14%
(27 votes)
36 to 60%
20%
(38 votes)
All of them
8%
(15 votes)
Total votes: 188