TIA, LogMyCalls schedule March 5 webinar

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BOWIE, Md. (Feb. 26, 2014) — "Tire Industry: Why Do Customers Choose You?" is the title of the webinar presented by the Tire Industry Association and LogMyCalls at 2 p.m. EST Wednesday, March 5.

Conducting the webinar will be McKay Allen, inbound marketing manager for LogMyCalls, TIA said. It will unveil new research about why and how customers make decisions about where to buy tires.

Specific topics to be covered by the webinar include:

• Why customers buy from your competition;

• Where tire businesses fall short in attracting business;

• How to spot marketing and sales holes; and

• Data and analytics from tire retailers across North America.

The webinar is free to TIA members and prospective members. To register, go to the webinar's website.

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TB Reader Poll

Previous | Published May 22, 2015

When is the last time you attended one of the national tire industry trade shows, such as SEMA, ITEC or the North American Tire & Retread Expo?

I try and take in at least one show a year.
30%
I usually attend one every few years.
14%
There are so many tire maker and distributor meetings each year, I don’t see a need to attend one of the national shows.
12%
I don’t find value in these shows and haven’t been to one in years.
19%
I’d like to but I am too busy
25%