TIA, LogMyCalls schedule March 5 webinar

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BOWIE, Md. (Feb. 26, 2014) — "Tire Industry: Why Do Customers Choose You?" is the title of the webinar presented by the Tire Industry Association and LogMyCalls at 2 p.m. EST Wednesday, March 5.

Conducting the webinar will be McKay Allen, inbound marketing manager for LogMyCalls, TIA said. It will unveil new research about why and how customers make decisions about where to buy tires.

Specific topics to be covered by the webinar include:

• Why customers buy from your competition;

• Where tire businesses fall short in attracting business;

• How to spot marketing and sales holes; and

• Data and analytics from tire retailers across North America.

The webinar is free to TIA members and prospective members. To register, go to the webinar's website.

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