CYPRESS, Calif. (Feb. 24, 2014) — Toyo Tire U.S.A. Corp. is partnering with Porsche Club of America (PCA) to support PCA members and events throughout 2014.
This is the first time the PCA has teamed with Toyo. Financial terms of the deal were not disclosed.
Toyo said PCA members will see Toyo Tire branding across PCA club racing materials including: race programs, quarterly club racing news, rule books, the Porsche Panorama magazine and on the club's website. Toyo also will continue as the title sponsor of the PCA's High Performance Driver Education (HPDE) program and of the Spec Boxster contingency program.
"Toyo Tires is proud to support the Porsche Club of America through club racing and driver education programs," said Stan Chen, manager of events and motorsports, Toyo Tire.
With the subject of Chinese-sourced tire garnering so much attention, do consumers really care about where their tires come from? How many of your customers ask about the origin of tires they’re buying?
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