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Tire Factory outlines goals, more uniform store styling

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(Tire Business photos by Kathy McCarron) Tire Factory CEO John Kreidel addresses dealers during the buying group's recent meeting in Portland, Ore.

PORTLAND, Ore. (Feb. 24, 2014) — Tire Factory Inc. is marking its 30th anniversary this year by setting several goals to make the buying group of more than 220 locations in the western U.S. larger and more uniform in appearance.

Dealers discuss some "hot topics" at the Tire Factory meeting.

During the group's annual dealer meeting in Portland, Feb. 20-22, the Tire Factory board announced several goals for the year:

• Increasing its dealership count by 25;

• Growing its presence in the Denver area, where the group recently relocated its distribution center to a larger facility;

• Urging all of its members to participate in Tire Industry Association-certified training; and

• Encouraging its member stores to adopt a uniform interior design that was unveiled during the meeting.

Check back at tirebusiness.com for more reports from the Tire Factory dealer meeting in Portland.

Tire Factory, which was founded in 1984 by five dealers, has grown to 154 members in 15 western states with three distribution centers — in Portland, Denver and Salt Lake City.

Each location is independently owned and keeps its original name along with "Tire Factory" added to the signage.

The buying group encouraged its members to adopt more uniform styling inside their stores as well, displaying during the meeting a prototype counter and displays with Tire Factory tags and POP signage.

Tire Factory meeting participants check out the mini-trade show booths.

It also adopted a tag line to be included in its TV advertising that emphasizes the local ownership of the Tire Factory locations: "At Tire Factory, you'll always have the owner's name on it."

Last year Tire Factory added more than 17 member stores to its network, to go with growth of 28 stores in 2012, the group said earlier. Tire Factory members ring up collective sales in excess of $300 million.

To reach this reporter: kmccarron@crain.com; 330-865-6127.

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