Current Issue

Mighty offering spring rebates

Comments Email

NORCROSS, Ga. (Feb. 20, 2014) — Mighty Auto Parts is offering a customer rebate worth up to $95 toward a patron's next vehicle maintenance service at a shop.

This promotion—which runs from March 1through April 30—is designed to increase a shop's preventive maintenance sales by bringing customers back for follow-up visits, according to Mighty. When a customer purchases one or more of the qualifying Mighty services, they'll receive by mail a rebate check—made out to the repair shop—that can be applied for future services.

Those services include brake pad and rotor replacement, cabin air filter replacement, along with oil, cooling and transmission systems cleaning and A/C service.

For the professional technician or service advisor, Mighty said the program couldn't be easier: Sell the needed service, recommend the appropriate product(s) and advise the consumer of the rebate available. The company is offering shops "attractive point of purchase (POP) materials" to help the sales effort.

For more details, visit Mighty's website.

More Polls>

TB Reader Poll

Previous | Published August 11, 2016

How stiff is the competition from car dealers selling tires in your area of operation?

Not stiff at all, it's negligible
21% (20 votes)
Pretty intense but I'm holding my own and haven’t lost many sales
26% (24 votes)
It's moderately competitive but I’ll always beat their deals
22% (21 votes)
I've adjusted how I approach tire sales and it seems to be working to my benefit
15% (14 votes)
I'm ready to give up and look for another line of work
16% (15 votes)
Total votes: 94
More Polls »