MOKENA, Ill. (Feb. 18, 2014) — The Automotive Aftermarket Parts Expo's (AAPEX) free webinar series got off to a solid start recently with 218 registrants participating in the first attendee webinar, "Prospect to Customer: How to Use Micro-Conversions to Build Your Business," according to organizers.
"The Exhibitor Report Card from AAPEX 2013" — the first AAPEXedu webinar in the series for exhibitors — drew 114 registrants. AAPEX said the webinars are offered "to ensure attendees and exhibitors grow their businesses" at the 2014 Expo, slated for Nov. 4-6 at the Sands Expo Center in Las Vegas.
AAPEX is providing the monthly webinars, led by Steve Miller, strategic marketing expert, at no cost to exhibitors and attendees. The second exhibitor webinar in the series is scheduled for 4 p.m., EST, Tuesday, March 11, while the next attendee webinar is set for 11 a.m., EST, Thursday, March 13. Both will focus on "Social Media for B2B."
Additional exhibitor and attendee webinars in the AAPEXedu series will cover "How to Use Video" (April); "Content Marketing" (May); "Branding" (June); "Direct Response Marketing" (July); "Referral Marketing" (August); and "Copywriting" (September).
In October prior to the AAPEX show, the exhibitor webinar will focus on "Boothmanship for AAPEX," while the attendee webinar will highlight, "How to Get the Most Out of AAPEX."
The 2014 AAPEX is expected to feature more than 2,400 exhibitors and approximately 5,000 booths, according to organizers.