NORCROSS, Ga. (Feb. 14, 2014) — Mighty Auto Parts chalked up record sales last year, its 50th anniversary year.
"The icing on the cake from our 50th celebration was a hefty sales increase of 5.4 percent over the previous year, which represents the best year ever in our company's history," said President and CEO Ken Voelker.
Mighty did not disclose its actual sales figure.
"It shows our unique business model is resonating with customers here and abroad…. Our international sales and expansion into Canada also contributed to our record year and bode well for Mighty in 2014 and beyond," Mr. Voelker added.
Mighty said its all-time record in sales comes at a time when, according to industry sources, annual growth in the aftermarket is at about 2 percent at best.
Mr. Voelker said the company's service levels, along with "a focus on dynamic product lines" such as Mighty's premium VS7 chemicals and tire service products, are reasons for success. He said Mighty also works to meet the product needs of emerging market segments like new car dealerships.
Mighty Auto Parts is the public face of Mighty Distributing System of America, which handles franchising of the brand.
It recently was named to Entrepreneur magazine's "Franchise 500" list for 2014.
How stiff is the competition from car dealers selling tires in your area of operation?
|Not stiff at all, it's negligible||
21% (20 votes)
|Pretty intense but I'm holding my own and haven’t lost many sales||
26% (24 votes)
|It's moderately competitive but I’ll always beat their deals||
22% (21 votes)
|I've adjusted how I approach tire sales and it seems to be working to my benefit||
15% (14 votes)
|I'm ready to give up and look for another line of work||
16% (15 votes)
|Total votes: 94|