DANA POINT, Calif. (Feb. 12, 2014) — TORC: The Off-Road Championship is partnering with NBC Sports to air extensive TV coverage of the short-course, off-road racing series.
The multi-year agreement will include broadcasts of all racing events, according to TORC, as well as behind-the-scenes episodes featuring TORC teams and drivers competing in the series.
“Theres no question that NBC Sports has become the leader in automotive programming,” said TORC President BJ Birtwell. “This announcement heightens the prestige of TORCs National Championship for the PRO Light, PRO 2 and PRO 4 classes by offering our fans and sponsors a large audience from a TV partner that is widely distributed and known for great automotive programming.”
The multi-year commitment by NBC Sports represents a significant expansion of its TORC coverage beyond the broadcast of selective events in 2012 and 2013. TORC said it now joins other prestigious motorsports series broadcast by NBC including Formula One, NASCAR and IndyCar.
In addition to race broadcasts, TORC said a series of “behind-the-scenes episodes in ‘docu-reality’ style will bring viewers deep into the world of TORC.”
“These racers and teams pour every ounce of energy and effort into becoming a TORC Champion,” Mr. Birtwell said. “Documenting that coverage is important to our fans as it gives them an inside look into the pressure that exists within the teams and between other competitors.
“Not surprisingly, some of this drama plays out on the track which makes for great TV.”
The 2014 TORC series event schedule includes races at the following venues:
- April 5-6: Primm, Nev. (Primm Off Road Raceway)
- April 25-26: Charlotte, N.C. (Charlotte Motor Spedway)
- May 17-18: St. Louis, Mo. (Gateway Motorsports Park)
- June 28-29: Crandon, Wis. (Crandon Intl Off Road Raceway)
- July 19-20: Bark River, Mich. (Bark River Off Road Raceway)
- Aug 5-6: Sturgis, S.D. (Buffalo Chip Powersports Complex)
- Aug 30-31: Crandon, Wis. (Crandon Intl Off Road Raceway)
Known as a “collision between action sports and motorsports,” TORC calls itself “the ultimate battleground for 900-horsepower race trucks competing to win the prestigious TORC National Championship.”
When is the last time you attended one of the national tire industry trade shows, such as SEMA, ITEC or the North American Tire & Retread Expo?
|I try and take in at least one show a year.||
|I usually attend one every few years.||
|There are so many tire maker and distributor meetings each year, I don’t see a need to attend one of the national shows.||
|I don’t find value in these shows and haven’t been to one in years.||
|I’d like to but I am too busy||