RANCHO CUCAMONGA, Calif. (Feb. 6, 2014) — Falken Tire Corp. is partnering with race driver and TV personality Jessi Combs for the 2014 off-road racing season.
Ms. Combs will be competing in the new Spec 4700 Class at King of the Hammers as well as the entire Ultra4 West Series, according to Falken, She will be piloting a Jeep Wrangler-bodied tube chassis fitted with factory-supported Hemi motors and running on Falken's new 37-inch M/T-series tires.
Falken, which is involved in the Spec 4700 Class, said it will compete this year in every West Coast Ultra4 race, with Ms. Combs running the same vehicle throughout the season.
The Rapid City, S.D., native "had speed in her blood at any early age," Falken said. She became a metal fabricator with a degree from WyoTech in Custom Automotive Fabrication.
"Her skills and outgoing personality were quickly noticed and Combs became a regular contributor to such popular television programs as Xtreme 4x4, 2 Guys Garage, Mythbusters, Overhaulin' and All Girls Garage," according to the tire marketer, noting her "racing pedigree has been buoyed with a podium finish at the 2011 Baja 1000 and through her regular involvement in King of the Hammers for three out of the past four years."
In 2013, she became the "fastest woman on four wheels" with a land speed record of 392.954 mph.
"We are thrilled to have Jessi join our team of factory-supported drivers, carrying the Falken colors in the new Spec 4700 Class," said Nick Fousekis, Falken's director of motorsports marketing. "Having the fastest woman on four wheels in our corner strengthens our efforts and goals in building the Falken brand as the choice high performance tire—in competition and recreation."
Nestor Cabrera, Falken Tire's off-road supervisor, said the company has "seen Jessi compete and the pure driving skills she brings to the table are absolutely amazing.
"Her training, experience and knowing how to set the car up will be the keys to her and Falken's mutual success."
The Ultra4 Spec 4700 Class is managed by Hammerking Productions, parent company of Ultra4 and the annual King of the Hammers event. Falken said the spec vehicles—identical Jimmy 4x4s designed with tube chassis—will run on Falken's new 37-inch tires. The class will race on Thursday of the 2014 King of the Hammers week, the same day as the Every Man Challenge event, the company said.
Falken Tire is a subsidiary of Japan's Sumitomo Rubber Industries Ltd.
What is the most pressing issue facing your dealership in 2017?
|Finding skilled, qualified workers||
71% (103 votes)
|Competition from online tire sales||
16% (23 votes)
|Managing marketing and social media efforts||
7% (10 votes)
|Upgrading our shop’s technology and equipment||
5% (7 votes)
2% (3 votes)
|Total votes: 146|