AAPEX offers ‘Prospect to Customer’ webinar

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MOKENA, Ill. (Feb. 4, 2014) — The Automotive Aftermarket Products Expo (AAPEX) is offering a “Prospect to Customer: How to Use Micro-Conversions to Build Your Business,” free webinar at 11 a.m. ET on Feb. 5.

AAPEX said the webinar will provide AAPEX show attendees with a proven method for building new relationships and gaining customers to grow their businesses. The attendee webinar will reveal the two big mistakes salespeople and marketers often make in their communications with the marketplace and show how micro-conversions will build more business and be received better from a company’s target market.

The webinar is the first in the new, monthly AAPEXedu Webinar Series to help ensure attendees grow their businesses and get the most out of their participation in this year’s AAPEX event in Las Vegas this fall. Additional attendee webinars in the AAPEXedu series will cover: “Social Media for B2B” (March); “How to Use Video” (April); “Content Marketing” (May); “Branding” (June); “Direct Response Marketing” (July); “Referral Marketing” (August); “Copywriting” (September); and “How to Get the Most Out of AAPEX” (October).

To register for the “Prospect to Customer: How to Use Micro-Conversions to Build Your Business” webinar, visit its website.

AAPEX 2014 will run Nov. 4-6 at the Sands Expo Center in Las Vegas. Steve Miller, strategic marketing expert, will lead the new webinars and share his expertise with AAPEX attendees.

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TB Reader Poll

Previous | Published May 22, 2015

When is the last time you attended one of the national tire industry trade shows, such as SEMA, ITEC or the North American Tire & Retread Expo?

I try and take in at least one show a year.
30%
I usually attend one every few years.
14%
There are so many tire maker and distributor meetings each year, I don’t see a need to attend one of the national shows.
12%
I don’t find value in these shows and haven’t been to one in years.
19%
I’d like to but I am too busy
25%