'Report Card for AAPEX' 2013 webinar Feb. 4

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MOKENA, Ill. (Feb. 3, 2014) — Promoters of last fall's Automotive Aftermarket Parts Exposition (AAPEX) in Las Vegas are offering "Report Card for AAPEX 2013," a free webinar slated for 11 a.m., ET Tuesday, Feb. 4.

The webinar's aim is to provide AAPEX exhibitors with survey results from the AAPEX 2013 event and tips on "putting the valuable post-event feedback into action for 2014."

This year's show is set for Tuesday, Nov. 4 through Thursday, Nov. 6, at the Sands Expo Center in Las Vegas. Promoters said the event's commitment to exhibitors and buyers is "You Will Grow Your Business at AAPEX."

"Report Card for AAPEX 2013" is the first of a series of monthly, free AAPEX webinars to ensure exhibitors receive a higher, measurable return on investment (ROI) from their participation in AAPEX 2014, according to show organizers. Additional webinars in the AAPEXedu series will cover "Social Media for B2B" (March); "How to Use Video" (April); "Content Marketing" (May); "Branding" (June); "Direct Response Marketing" (July); "Referral Marketing" (August); "Copywriting" (September); and "Boothmanship for AAPEX" (October).

Steve Miller, a strategic marketing expert, will lead the exhibitor webinars and share his expertise with exhibitors to enhance their displays and grow their businesses, AAPEX said.

To register for "Report Card," visit the webinar website.

AAPEX organizers said the 2014 event will feature more than 2,400 exhibitors and approximately 5,000 booths.

AAPEX represents the $477 billion global aftermarket auto parts industry, and is jointly sponsored by the Automotive Aftermarket Industry Association (AAIA) and the Automotive Aftermarket Suppliers Association (AASA). More information on the show is available on the AAPEX website or via email at info@aapexshow.com.

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