PICO RIVERA, Calif. (Jan. 31, 2014) — Training will continue to be the emphasis of the Tire Industry Association (TIA) President Ken Brown told dealers at the second annual 1-800EveryRim.com New Year luncheon.
During his Jan. 16 keynote address on the topic, "TIA Today, TIA Tomorrow," Mr. Brown told attendees that "the passionate dealers of California" will help drive TIA's success.
Billy Eordekian, president of 1-800EveryRim, noted that "Ken is a true dealer's president, as he comes from a strong background of retailing that includes six family members owning Les Schwab Tire dealer locations." Mr. Eordekian also stressed the importance of "association membership and associating" while mentioning specifically the California Tire Dealers Association (CTDA), Specialty Equipment Market Association (SEMA) Wheel & Tire Council and TIA — all which were represented at the event.
During the luncheon, Ed King, a board member of the Independent Tire Dealers Group (ITDG), presented Mr. Eordekian with a plaque honoring him for his leadership and service to the CTDA as president during the trade group's 2010-2013 term.
Among the 62 attendees, companies and guests at the 1-800EveryRim event, according to Mr. Eordekian, were: American Tire Distributors Holdings Inc.; Commercial Tire; Continental Tire the Americas L.L.C. ; Daniels Tire Service; Freedom Tire Distributors; GITI Tire U.S.A.; Globe Tire; Golden West Tire; Jewell Tire; Kings Tire Wholesale; Kumho Tire (USA) Inc.; La Canada Firestone; Leininger & Short; LKQ - Keystone; Montebello Tire Pros; Parts & People Magazine; Pep Boys—Manny, Moe & Jack; Performance Plus Tire; Pirelli Tire North America Inc.; SEMA; Star Tire Center; Sullivan's Tire Pros; Tire Dealer's Warehouse; Turbo Wholesale Tire; Westcoast Tire; Wheel Consultants; and Wheel Deal.
What is the most pressing issue facing your dealership in 2017?
|Finding skilled, qualified workers||
71% (103 votes)
|Competition from online tire sales||
16% (23 votes)
|Managing marketing and social media efforts||
7% (10 votes)
|Upgrading our shop’s technology and equipment||
5% (7 votes)
2% (3 votes)
|Total votes: 146|