Published on January 24, 2014

WD-40/SEMA Cares rig raises $200,000 for charity

(Specialty Equipment Market Association photo)
Bill Barker (second from right) of Fort Worth, Texas, placed the winning bid of $200,000 for the WD-40/SEMA Cares 2012 Ford F-350 Super Duty work truck at the Barrett-Jackson Collector Car Auction in Scottsdale, Ariz.

LAS VEGAS (Jan. 24, 2014) — The WD-40/SEMA Cares 2012 Foose Ford Super Duty F-350 raised $200,000 last week at the Barrett-Jackson Collector Car Auction in Scottsdale, Ariz.

The vehicle, unveiled at the 2012 Specialty Equipment Market Association (SEMA) Show in Las Vegas, was purchased by Bill Barker of Fort Worth, Texas. SEMA said all proceeds raised from the truck’s auction benefit the association’s “SEMA Cares” charities and scholarship programs.

“I’ve been blessed,” Mr. Barker told SEMA. “For me, it wasn’t just about the truck; it was for charity and it was something I felt I needed to do.”

(Foose Design Inc. photo)
Chip Foose

The custom 2012 Ford F-350 Super Duty work truck—designed by Chip Foose, who heads Foose Design Inc. —includes Foose-inspired custom front- and rear-wheel flares, side rockers and a front chin spoiler, among other upgrades. Following its debut at the 2012 SEMA Show in the WD-40 Co. booth, SEMA said the custom truck appeared at events throughout California, New Mexico, Ohio, Michigan, Illinois and Tennessee. It represents the new WD-40 Specialist line of products “designed to help skilled trade professionals get their specific jobs done with ease,” according to the trade group.

Build partners for the project included Foose Design, Ford Motor Co., Source Interlink Media, Icon Vehicle Dynamics, DynaTrac, MagnaFlow, Michelin North America Inc.’s BFGoodrich brand, Takit, Husky Liners, Leer, Katzkin, Pro Comp, Polk Audio, Audio Innovations and PowerBass. Custom fender work and paint were done by LGE-CTS Motorsports in San Dimas, Calif.

SEMA said that thus far five of the WD-40/SEMA Cares vehicles have raised more than $775,000 in auctions for the Diamond Bar, Calif.-based association’s charities. Previous vehicles include a 2010 Chevy Camaro, 2011 Ford Mustang, 2012 Dodge Challenger and 1953 Ford F-100. The Dodge Challenger, Ford F-100 and Ford Super Duty were all designed by Mr. Foose.

 WD-40 has committed to continue working with SEMA Cares to build another vehicle for 2014, SEMA said. It noted that WD-40/SEMA Cares also will raffle off a 2013 Ford F-150 truck built by the students of the Alex Xydias Center for Automotive Arts in Southern California.

More information about the truck and raffle are available on the WD-40 website.

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