TIA, Net Driven to host free webinar

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BOWIE, Md. (Jan. 21, 2014) — The Tire Industry Association (TIA) and online marketing firm Net Driven will conduct a free webinar on Feb. 12 titled, “The Traditional Buying Process Turns Digital: Are You Keeping Up with the Changes?”

The webinar is scheduled for 2 p.m. EST Feb. 12.

Net Driven offers a software technology platform designed to provide effective and affordable online marketing solutions to the automotive industry, according to TIA. The company works with more than 5,000 businesses across the U.S. and Canada, marketing a three-step online marketing solution that drives consumers from their living rooms to dealers’ showrooms, TIA said.

Ross McArthur, director of sales and business development for Net Driven, will host the webinar. Mr. McArthur, a veteran of Michelin North America Inc. and other Fortune 500 companies, will discuss how the process of buying tires has changed with computerization, TIA said. He will teach participants about the elements of a high-performing website and how it can help businesses to win new business and retain current business.

Interested participants can register online for the webinar, TIA said. More information is available on the association’s website or by calling 800-876-8372.

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