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Nexen Tire names director of marketing

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DIAMOND BAR, Calif. (Jan. 20, 2014) — Nexen Tire America Inc. has hired Kyle Roberts as its director of marketing.

The company said it's a role in which Mr. Roberts will help lead Nexen's marketing effort toward "building a brand that resonates industry wide."

"Nexen has been a viable player in the tire industry for years, but our brand continues to evolve as we grow," he said. "Our task will be ensuring that our customers and consumers understand that we deliver the highest level of quality and performance while maintaining our value position."

Mr. Roberts has an MBA from the University of California Irvine and a bachelor's degree in marketing from San Diego State University.

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Previous | Published November 22, 2016

What did you find to be the most valuable part of 2016 Automotive Aftermarket Industry Week in Las Vegas?

Networking opportunities
29% (29 votes)
Checking out new products introduced at the SEMA and AAPEX trade shows
13% (13 votes)
Attending educational seminars
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Total votes: 99
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