Current Issue

Nexen Tire names director of marketing

Comments Email

DIAMOND BAR, Calif. (Jan. 20, 2014) — Nexen Tire America Inc. has hired Kyle Roberts as its director of marketing.

The company said it's a role in which Mr. Roberts will help lead Nexen's marketing effort toward "building a brand that resonates industry wide."

"Nexen has been a viable player in the tire industry for years, but our brand continues to evolve as we grow," he said. "Our task will be ensuring that our customers and consumers understand that we deliver the highest level of quality and performance while maintaining our value position."

Mr. Roberts has an MBA from the University of California Irvine and a bachelor's degree in marketing from San Diego State University.

More Polls>

TB Reader Poll

Previous | Published April 21, 2016

How often do you update your shop and/or business software?

Annually
23%
(21 votes)
Only when a substantial update is available
19%
(18 votes)
Every 2-4 years
14%
(13 votes)
Usually between 5 and 10 years
16%
(15 votes)
I hate it – as infrequently as possible
12%
(11 votes)
I never do – it’s too costly
16%
(15 votes)
Total votes: 93