DIAMOND BAR, Calif. (Jan. 20, 2014) — Nexen Tire America Inc. has hired Kyle Roberts as its director of marketing.
The company said it's a role in which Mr. Roberts will help lead Nexen's marketing effort toward "building a brand that resonates industry wide."
"Nexen has been a viable player in the tire industry for years, but our brand continues to evolve as we grow," he said. "Our task will be ensuring that our customers and consumers understand that we deliver the highest level of quality and performance while maintaining our value position."
Mr. Roberts has an MBA from the University of California Irvine and a bachelor's degree in marketing from San Diego State University.
What did you find to be the most valuable part of 2016 Automotive Aftermarket Industry Week in Las Vegas?
29% (29 votes)
|Checking out new products introduced at the SEMA and AAPEX trade shows||
13% (13 votes)
|Attending educational seminars||
2% (2 votes)
4% (4 votes)
|I did not attend Automotive Aftermarket Industry Week this year||
52% (51 votes)
|Total votes: 99|