Published on January 17, 2014

Conti to grow ag tire biz internationally

Continental A.G. photo
Thorsten Bublitz. newly named business line manager for the firm's agricultural tire activities.

HANNOVER, Germany (Jan. 17, 2014) —Thorsten Bublitz has rejoined Continenal A.G. after a 10-year hiatus to become business line manager for the firm's agricultural tire activities, responsible for supervising the expansion of Conti's agricultural activities internationally.

"With Thorsten Bublitz we gained an international experienced manager for our agricultural product," said Michael Maertens, managing director of the Continental CST business unit.

"We will extend and enlarge our product range and customer service portfolio in the next years," Mr. Maertens said. "Our strategy is to offer customized solutions for special requirements in promising markets. The growth market for agricultural equipment is one of the segments, where our clients benefit from our many years of experience and worldwide capabilities."

Conti CST launched a tire portfolio for the harbor business last year and has committed "significant investments" for the underground mining product portfolio over the coming years.

Mr. Bublitz has considerable experience in the agricultural tire field, both with Continental during a 20-year career from 1983-2004 and from 2004-07 with the Czech tire maker Ceska Gumarensks Spolecnost (CGS), where he was head of marketing and sales, agro tires as well as managing director, marketing and sales for CGS Reifen Deutschland G.m.b.H. He oversaw sales and marketing of ag tires for Conti before leaving in 2004.

Most recently he was with SGL Group of Wiesbaden, Germany, where he was responsible for graphite electrodes in the EMEA region.

Continental created the CST business a year ago out of its industrial tire business units to expand its market share in the industrial materials-handling and OTR mining tire sectors as part of its corporate growth strategy through 2025.

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