By Jesse Snyder, Crain News Service
DETROIT (Jan. 16, 2014) — Auto sales will be stronger than expected this year and next because pent-up demand isn't used up but just starting.
That's the take on the auto industry from Itay Michaeli, head of auto research for Citi Investment.
He sees U.S. light-vehicle sales of 16.4 million this year, at the top end of the range of most forecasters. But his 2015 outlook for 17 million sales is significantly higher than the pack.
His reasoning? It's not the age of vehicles on the road that creates new-vehicle demand, but the age of the vehicles being scrapped, he told the Automotive News World Congress Jan. 15.
And what he calls the scrapping cycle is about to shift into high gear.
The average age of the 241 million U.S. vehicles in operation is 11-plus years — those built in late 2002. That's in the middle of a nine-year plateau of 16 million or more U.S. auto sales, but after the peak of 17.4 million in 2000. That would suggest pent-up demand would be waning by now.
But Mr. Michaeli noted that 74 percent of all vehicles being removed from operation are between 11 and 23 years old. And the rate of scrapping is highest among vehicles 13 to 17 years of age, he said. This year, that's 1997 to 2001 models, just at the beginning of that wave of high volume.
"We should care less about the age of the fleet and more about the age of what's being scrapped," he said.
He acknowledged that not all scrapped vehicles are replaced. And current trends of Americans driving fewer miles a year and buying fewer vehicles per household will blunt the scrapping cycle's effect.
But higher scrapping rates over the next several years should positively affect new-vehicle sales the rest of the decade.
Mr. Michaeli often has an unconventional take of the auto industry, driven by Citi's proprietary data. Each year, Citi polls U.S. drivers.
"It's pretty simple," Mr. Michaeli said. "We ask how many vehicles in your household, how many do you expect to have in two years, and why."
He also challenged the notion that lower large pickup penetration — it's fallen from 14.8 percent of total U.S. sales in 2004 to 11.7 percent of 2013 sales — because personal-use buyers have abandoned the segment.
"If that were true, we'd see multi-vehicle households selling or trading big pickups, creating excess supply and lower used prices," he said. "But that hasn't happened." Used prices for big pickups are higher rather than lower. And big pickups account for 14 to 15 percent of U.S. vehicles in use.
So big pickup demand is simply delayed, Mr. Michaeli concludes.
"As that sweet spot of scrapping vehicles at 13 to 17 years hit," he said, "we expect demand for big pickups to rise more than the [industry] average."
This report appeared on autonews.com, the website of Automotive News, a Detroit-based sister publication of Tire Business.
When is the last time you attended one of the national tire industry trade shows, such as SEMA, ITEC or the North American Tire & Retread Expo?
|I try and take in at least one show a year.||
|I usually attend one every few years.||
|There are so many tire maker and distributor meetings each year, I don’t see a need to attend one of the national shows.||
|I don’t find value in these shows and haven’t been to one in years.||
|I’d like to but I am too busy||