WAKEFIELD, Mass. (Jan. 15, 2014) — Alliance Tire Americas Inc. has hired former Michelin North America Inc. executive Bruce Besancon as its vice president of marketing.
Mr. Besancon worked more than 20 years for Michelin, including nearly five years heading up marketing efforts for Michelin's earthmover business unit, according to Alliance Tire.
"Bruce is coming to Alliance with a wealth of knowledge born out of his experience with one of the world's most visible tire brands. We couldn't have hoped for a better candidate in our search to fill this important leadership role — especially now as we are working to reach our significant market growth targets," said Manny Cicero, president of Alliance Tire Americas.
Mr. Besancon will be responsible for developing strategies to drive awareness and acceptance of the company's Alliance, Galaxy and Primex brands, as well as the Aeolus brand, the company said.
When is the last time you attended one of the national tire industry trade shows, such as SEMA, ITEC or the North American Tire & Retread Expo?
|I try and take in at least one show a year.||
|I usually attend one every few years.||
|There are so many tire maker and distributor meetings each year, I don’t see a need to attend one of the national shows.||
|I don’t find value in these shows and haven’t been to one in years.||
|I’d like to but I am too busy||