OSAKA, Japan (Jan. 10, 2014) — Toyo Tire & Rubber Co. Ltd.’s Japanese sales subsidiary is featuring concept tires and luxury vehicles at its booth at the Tokyo Auto Salon 2014, which runs today through Sunday, Jan. 12 in Makuhari Messe in Tokyo.
Toyo Tire Japan Co. Ltd. is billing its booth for the event as a “Performance Showcase”—exhibiting “sleek vehicles” equipped with six new products scheduled to go on sale on Jan. 14.
Those new tires include the Tranpath Lu II luxury minivan tire and the Tranpath LuK light car premium tire. Toyo said a “supercharged ‘body performance’ featuring music, light and imagery and the Cyberjapan Dancers” are appearing “to add flashy worldly flavor to the car and tire display.”
The Tranpath Lu II will be mounted on a Toyota Vellfire Super luxury car; a Suzuki WagonR Stingray compact luxury car will be shod with the Tranpath LuK, Toyo said. The company’s Proxes T1 Sport tire will be featured on a Jaguar XJ, and its Proxes T1 Sport SUV tire will be on a Mazda CX-5.
Toyo’s Proxes Concept tire will be featured on a Toyota 86 and a Toyota Hiace will wear the Toyo H20.
The tire maker said its Tranpath Lu II tire targets large-sized, upscale minivans. As the successor to the Tranpath Lu released in 2005, Toyo said the tire “offers the pinnacle of silence and comfort, providing high-quality movement space befitting a luxury minivan.”
It described the Tranpath LuK as a premium tire for Japan’s growing light car market, “developed through application of Toyo’s accumulated expertise in producing minivan tires. The LuK prevents swaying and uneven wear common in taller light cars and achieves stable driving and a superior long-lasting durability.” The company plans to release the tire on March 14.
Toyo did not say if the tires being exhibited at the Tokyo Auto Salon will make their way to North America.
With one-third of 2018 in the books, how would you characterize business thus far?
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29% (36 votes)
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