MEMPHIS, Tenn. (Jan. 10, 2014) — Del-Nat Tire Corp. has named Lyle Symonds, vice president of marketing.
Mr. Symonds is a 38-year veteran of the tire industry, coming to Memphis-based Del-Nat from Carroll Tire in Lansdale, Pa., where he served as president for the past five years, running 44 wholesale warehouses across the country, Del-Nat said.
He previously served as president of Treadways Corp., after holding several positions with Continental Tire the Americas L.L.C. and its General tire brand, including director of sales, group accounts, as well as national manager of training.
“Lyle’s experience working with private brand tire manufacturers in new product development will play a key role in our strategic marketing efforts, particularly in product sourcing,” said Jim Mayfield, president of Del-Nat.
Mr. Symonds grew up in Lima, Ohio, and earned a Bachelor’s Degree in mathematics and computer science from The Ohio State University. He also holds an executive degree from Stanford University.
When is the last time you attended one of the national tire industry trade shows, such as SEMA, ITEC or the North American Tire & Retread Expo?
|I try and take in at least one show a year.||
|I usually attend one every few years.||
|There are so many tire maker and distributor meetings each year, I don’t see a need to attend one of the national shows.||
|I don’t find value in these shows and haven’t been to one in years.||
|I’d like to but I am too busy||