Current Issue

Del-Nat names Symonds VP of marketing

Comments Email
(Del-Nat Tire Corp. photo)
Lyle Symonds

MEMPHIS, Tenn. (Jan. 10, 2014) — Del-Nat Tire Corp. has named Lyle Symonds, vice president of marketing.

Mr. Symonds is a 38-year veteran of the tire industry, coming to Memphis-based Del-Nat from Carroll Tire in Lansdale, Pa., where he served as president for the past five years, running 44 wholesale warehouses across the country, Del-Nat said.

He previously served as president of Treadways Corp., after holding several positions with Continental Tire the Americas L.L.C. and its General tire brand, including director of sales, group accounts, as well as national manager of training.

“Lyle’s experience working with private brand tire manufacturers in new product development will play a key role in our strategic marketing efforts, particularly in product sourcing,” said Jim Mayfield, president of Del-Nat.

Mr. Symonds grew up in Lima, Ohio, and earned a Bachelor’s Degree in mathematics and computer science from The Ohio State University.  He also holds an executive degree from Stanford University.

More Polls>

TB Reader Poll

Previous | Published December 4, 2017

What do you think of the tax reform proposal before Congress?

I’m in favor of it—it’s good for business
29% (27 votes)
It doesn’t go far enough in helping small business.
12% (11 votes)
I’ll wait to see the final bill.
19% (18 votes)
It’s going to hurt the middle class.
40% (37 votes)
Total votes: 93
More Polls »