RANCHO CUCAMONGA, Calif. (Jan. 10, 2014) — Tread Academy, the GITI Tire (USA) Ltd. and GITI Tire (Canada) Ltd. online training program, is now available in French.
The program was introduced last year by GITI Tire to inform North American tire dealers about GT Radial tires and tire trends.
GITI said users can go to the academy website and choose to view the site in English or French by clicking the link above the login box.
"Participation in Tread Academy has been outstanding, with more than 300 enrollees in the consumer and commercial tire modules," said Joe Anzelmo, senior manager of marketing, for GITI Tire USA.
"We are thrilled that the program is now available in French because we have a strong and growing network of distributors and dealers in French-speaking Canada."
Mr. Anzelmo said the overall goal of Tread Academy is to help dealer personnel understand everything they need to know to effectively assist and advise their customers.
"We understand the critical role our dealers perform in communicating the features and benefits of GT Radial products to end users," he added.
"Tread Academy not only helps them understand the GT Radial product lines, but also tire technology and trends in general so they can be a valuable resource to their customers."
For tire dealers and technicians, the GT Radial Certified Professional Program is a quick and straightforward way to learn specifics about GT Radial tires, according to the company, and become certified in various program modules.
GITI said the modules focus on all product segments such as: sport and performance; winter tires; passenger car and minivan; light truck tires; introduction to commercial tire sales; and advanced commercial tire sales. When a new product or test is added, users get an email inviting them to update their certification.
The site, which is PC, Mac, iOS and Android compliant, GITI said, contains study guides that explain the market positioning, target vehicles, target consumer profiles with photos and descriptions and tread features.
Each module operates as a mini test — once users pass, they move on to the next module. Users can download and print their module certificates.
GITI Tire USA and GITI Tire Canada are the sales and marketing operations in North America for GITI Tire Pte. Ltd., which manufactures GT Radial brand tires for passenger, SUV, light truck, truck, bus and high performance vehicles.
With the subject of Chinese-sourced tire garnering so much attention, do consumers really care about where their tires come from? How many of your customers ask about the origin of tires they’re buying?
|11 to 20%||
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|All of them||
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