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ARI launches 'Wheel Studio' for tire dealers

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MILWAUKEE (Jan. 8, 2014) — Software, website and data solutions provider ARI Network Services Inc. has unveiled its online Wheel Studio, a program that allows consumers to view side-by-side high-resolution images of wheels on their personal vehicle make and model.

The studio program is an extension of ARI's Wheel and Tire website solution used by tire dealers to allow consumers to research and buy wheels and tires online. It includes more than 700 wheels from more than 89 brands and allows dealers to select and manage which brands they carry.

Once Wheel Studio is added to an ARI-powered website, the company said, dealers can take advantage of the tool in-store to help customers select and buy wheels for their vehicles. The tool also includes a mobile version.

"Wheel Studio offers dealers an innovative new tool that will allow consumers to see what their vehicle will look like with new wheels. We are confident that this new tool will help dealers sell more wheels, and it will help differentiate that dealer from their competition," said Roy W. Olivier, ARI president and CEO.

"This product demonstrates our dedication to the ongoing success of independent tire dealers and the continued growth of the tire and wheel industry."

A filter allows customers to search by vehicle brand, wheel diameter, color or finish. When customers find a desired combination, the tool gives them the ability to request a quote or buy online. The site also allows customers the option to save, email and print their results.

For more information, contact Nate Lehmann, sales manager, via email at or call 218.740.1407.

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TB Reader Poll

Previous | Published January 28, 2016

Titan International and the United Steelworkers union have petitioned the U.S. International Trade Commission and U.S. Department of Commerce seeking relief from OTR tire imports from China, India and Sri Lanka. What’s your opinion?

I wholeheartedly support their action – something needs to be done.
(36 votes)
I think it’s a bad idea that could inevitably tie the hands of domestic tire makers.
(10 votes)
I oppose any duties against tire importers—they only raise costs for distributors and make it harder to obtain inventory.
(19 votes)
I’m kind of on the fence and not sure what’s right, but need more information before deciding.
(11 votes)
I don’t really care whether or not relief is granted.
(2 votes)
Total votes: 78