MONROE, Mich. (Jan. 3, 2014) — Tenneco Inc. is planning a full year of consumer-driven promotions for its Monroe-brand ride and emissions-control products as part of the brand's "Expert Plus" service dealer loyalty program.
The 2014 package has increased emphasis on training, incentives and consumer promotions, Teneco said, and includes a Monroe counter stool highlighting the premium OESpectrum product line.
The marketing package also features a "preferred customer" rebate book, which allows service professionals to extend promotional offers for Tenneco products beyond the standard promotional periods and is available for premium ride and emission control products.
Each Expert Plus kit contains merchandising elements to drive sales and promote the Monroe and Walker brands, Tenneco said, including a Walker catalytic converter product booklet; Monroe OESpectrum molded floor mat; an educational Walker emissions control wall chart; branded appointment calendar and other key point-of-sale materials.
Expert Plus members also are featured in the dealer locator sections of the Monroe and Walker Web sites.
The counter stool, promotions, coupon book and other valuable point-of-sale materials are available only to members of the Expert Plus program. The enrollment fee for the annual program is $99.
What is the most pressing issue facing your dealership in 2017?
|Finding skilled, qualified workers||
71% (103 votes)
|Competition from online tire sales||
16% (23 votes)
|Managing marketing and social media efforts||
7% (10 votes)
|Upgrading our shop’s technology and equipment||
5% (7 votes)
2% (3 votes)
|Total votes: 146|