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Monroe adds to 'Expert Plus' dealer program

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MONROE, Mich. (Jan. 3, 2014) — Tenneco Inc. is planning a full year of consumer-driven promotions for its Monroe-brand ride and emissions-control products as part of the brand's "Expert Plus" service dealer loyalty program.

The 2014 package has increased emphasis on training, incentives and consumer promotions, Teneco said, and includes a Monroe counter stool highlighting the premium OESpectrum product line.

The marketing package also features a "preferred customer" rebate book, which allows service professionals to extend promotional offers for Tenneco products beyond the standard promotional periods and is available for premium ride and emission control products.

Each Expert Plus kit contains merchandising elements to drive sales and promote the Monroe and Walker brands, Tenneco said, including a Walker catalytic converter product booklet; Monroe OESpectrum molded floor mat; an educational Walker emissions control wall chart; branded appointment calendar and other key point-of-sale materials.

Expert Plus members also are featured in the dealer locator sections of the Monroe and Walker Web sites.

The counter stool, promotions, coupon book and other valuable point-of-sale materials are available only to members of the Expert Plus program. The enrollment fee for the annual program is $99.

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With the subject of Chinese-sourced tire garnering so much attention, do consumers really care about where their tires come from? How many of your customers ask about the origin of tires they’re buying?

None
18%
(34 votes)
10%
26%
(49 votes)
11 to 20%
13%
(25 votes)
21 to 35%
14%
(27 votes)
36 to 60%
21%
(39 votes)
All of them
8%
(16 votes)
Total votes: 190