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Monroe adds to 'Expert Plus' dealer program

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MONROE, Mich. (Jan. 3, 2014) — Tenneco Inc. is planning a full year of consumer-driven promotions for its Monroe-brand ride and emissions-control products as part of the brand's "Expert Plus" service dealer loyalty program.

The 2014 package has increased emphasis on training, incentives and consumer promotions, Teneco said, and includes a Monroe counter stool highlighting the premium OESpectrum product line.

The marketing package also features a "preferred customer" rebate book, which allows service professionals to extend promotional offers for Tenneco products beyond the standard promotional periods and is available for premium ride and emission control products.

Each Expert Plus kit contains merchandising elements to drive sales and promote the Monroe and Walker brands, Tenneco said, including a Walker catalytic converter product booklet; Monroe OESpectrum molded floor mat; an educational Walker emissions control wall chart; branded appointment calendar and other key point-of-sale materials.

Expert Plus members also are featured in the dealer locator sections of the Monroe and Walker Web sites.

The counter stool, promotions, coupon book and other valuable point-of-sale materials are available only to members of the Expert Plus program. The enrollment fee for the annual program is $99.

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TB Reader Poll

Previous | Published January 28, 2016

Titan International and the United Steelworkers union have petitioned the U.S. International Trade Commission and U.S. Department of Commerce seeking relief from OTR tire imports from China, India and Sri Lanka. What’s your opinion?

I wholeheartedly support their action – something needs to be done.
46%
(36 votes)
I think it’s a bad idea that could inevitably tie the hands of domestic tire makers.
13%
(10 votes)
I oppose any duties against tire importers—they only raise costs for distributors and make it harder to obtain inventory.
24%
(19 votes)
I’m kind of on the fence and not sure what’s right, but need more information before deciding.
14%
(11 votes)
I don’t really care whether or not relief is granted.
3%
(2 votes)
Total votes: 78