STEZZANO, Italy (Dec. 18, 2013) — Brembo Group’s Facebook page recently reached the half-million mark in registered fans.
The achievement was the result of an ongoing digital communications campaign to build a relationship with social network users that began in 2011, the brake maker said.
The Brembo Group said it has made an effort to get its fans actively involved so that page visitors do not just view the contents and uploaded posts, but also participate, interact and exchange feedback with the company.
Brembo offers its official Facebook page in nine languages to meet the needs of its global market to encourage a high level of involvement.
The company said it also has an active presence on Twitter, Google+, Pinterest, Linkedin and Instagram, as well as YouTube and YouKu, the Chinese online streaming website, where it offers more than 150 video clips.
Brembo said it will soon join Sina Wibo, a popular micro-blogging platform in China.