Crain News Service report
HOUSTON (Dec. 10, 2013) — The International Institute of Synthetic Rubber Producers (IISRP) has updated its website design.
“When we initiated our strategic direction last year, one our highest priorities was to redesign the website to make it more appealing, informative and easier to use,” said James L. McGraw, managing director and CEO. “Both the public and membership sites are significantly easier to navigate and features user friendly menus.”
The website address remains the same at www.iisrp.com.
The IISRP is an international not-for-profit trade association with more than 50 corporate members in 21 countries that produce 80 percent of the world’s supply of synthetic rubber. Incorporated in 1960, the group is based in Houston and supports regional offices in Milan, Tokyo and Beijing.
<i>This report appeared on the website of European Rubber Journal, a UK-based sister publication of Tire Business.</i>