Published on December 6, 2013

Recycle NB tire pressure campaign wins award

(Recycle NB photo)
During Waste Reduction Week, Recycle NB and Canadian Tire Corp. teamed up to offer tire clinics across the Province. Left to right are: Recycle NB chair Bryan Howell; Canadian Tire owner Mike Mercier; Nathalie Babineau of Moncton, winner of the draw for a set of four tires furnished by Goodyear; and Christian Landry, Goodyear retail development specialist for the Atlantic region.

FREDERICTON, New Brunswick (Dec. 6, 2013) — Recycle NB’s tire pressure clinic campaign has won a MarCom Gold Award from the Association of Marketing and Communication Professionals.

The campaign, on which Recycle NB collaborated with Canadian Tire Corp. and the Rubber Association of Canada, was held Oct. 21-26 during Canada’s Waste Reduction Week.

During the campaign, New Brunswick motorists were invited to any of Canadian Tire’s 19 stores in the province for a free tire pressure check. Motorists could also register on the Recycle NB website to enter their names in a drawing for a free set of snow tires donated by Goodyear.

The MarCom 2013 International Awards honored Recycle NB in the Communications/Public Relations/Special Event category, the judges choosing it from thousands of entries.

One of the largest competitions of its kind in the world, the MarCom Awards draw entries from corporate marketing and communications departments, advertising agencies, public relations firms, design shops, production companies and freelancers.

Recycle NB is the organization that has overseen New Brunswick’s scrap tire stewardship program for more than 15 years. The program is paid for by an advance disposal fee of $3 per motorcycle or moped tire, $4.50 per passenger tire and $13.50 per medium truck tire sold in the province.

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