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Bee Line hires director of strategic accounts

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(Bee Line Co. photo)
Mark Simpson

BETTENDORF, Iowa (Oct. 4, 2013) — Bee Line Co., manufacturer and distributor of heavy duty tractor and trailer wheel alignment and frame correction systems, has appointed Mark Simpson to director of strategic accounts.

In this role, he will be responsible for managing the company's expansion and support to multi-location customers, covering multiple states and provinces.

Bee Line said Mr. Simpson has extensive automotive technical sales experience, including representing a major axle manufacturer, where he developed the firm's aftermarket service business and worked with OEM customers in the material handling, agriculture, transit and automotive motorsports industries.

He also represented an industrial equipment company where he gained experience in automotive dealership service equipment, Bee Line said, including alignment equipment, vehicle lifts and tire changers. Mr. Simpson has a B.S. Degree in automotive and heavy equipment management from Ferris State University in Michigan.

Mike Baxley, president at Bee Line, said Mr. Simpson's "prior sales experience and substantial knowledge will be a great asset to Bee Line and our customers as we continue to grow and expand our national account program."

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How do you expect the recent collaborations involving Michelin/TBC and Goodyear/Bridgestone will affect the tire industry?

Improved relationship with wholesalers.
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