LOS ANGELES (Oct. 1, 2013) — International hip-hop group Macklemore and Ryan Lewis filmed the video for its newest release, "White Walls," in Vogue Tyre and Rubber Co.'s Los Angeles warehouse.
Vogue Tyre said it has seen a 5-percent increase in traffic on its website since the release of the song on YouTube.
Brian Fjeldsted, vice president of marketing for Mount Prospect, Ill.-based Vogue Tyre, said the private brander saw an immediate spike in Web traffic since the video was released on YouTube on Sept. 10.
"We have also seen additional Facebook likes and visits throughout the month," he noted. "This has been great at generating buzz about our brand, and is perfect timing to leverage our upcoming fourth quarter Signature Sales Event."
Vogue Tyre said it is specifically mentioned by Macklemore and Ryan Lewis in the song. The artists reached out to Vogue to see if there was a way they could leverage Vogue Tyres in the video, the company said.
"This was a great opportunity to contribute our support to their music and creative vision by offering the use of our Los Angeles warehouse for filming," said Greg Hathcock, Vogue Tyre's president.
The YouTube video of "White Walls" has already received more than 3.7 million views , with the number growing daily, Vogue said.