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Falken moves up launch of Ziex ZE950

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KOBE, Japan (Sept. 27, 2013) — Falken Tire Corp. has moved up the anticipated launch date for its Ziex ZE950 all-season high-performance tire to Jan. 1 from Feb. 1, now that parent Sumitomo Rubber Industries Ltd. began production of the tire.

Rancho Cucamonga, Calif.-based Falken Tire will debut the new tire during the 2013 Specialty Equipment Market Association Show in Las Vegas, company officials disclosed this week during 26 during a visit by Tire Business to SRI's technical center in Kobe.

The tire marketer said the ZE950 will be a "power line" for Falken, replacing its popular ZE912 model, and will be available in 95 sizes.

Andrew Hoit, vice president of marketing for Falken, said the company expects the tire to become its best-selling model.

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TB Reader Poll

Previous | Published January 28, 2016

Titan International and the United Steelworkers union have petitioned the U.S. International Trade Commission and U.S. Department of Commerce seeking relief from OTR tire imports from China, India and Sri Lanka. What’s your opinion?

I wholeheartedly support their action – something needs to be done.
46%
(36 votes)
I think it’s a bad idea that could inevitably tie the hands of domestic tire makers.
13%
(10 votes)
I oppose any duties against tire importers—they only raise costs for distributors and make it harder to obtain inventory.
24%
(19 votes)
I’m kind of on the fence and not sure what’s right, but need more information before deciding.
14%
(11 votes)
I don’t really care whether or not relief is granted.
3%
(2 votes)
Total votes: 78